From Complicated To Simplicity in Relations: Website Design VS Search Engine Optimization
The modern and young generation are always on the hunt for new techniques to complete the tasks in the most convenient way rather than following the traditional methods. This makes us to think that how much crucial it has become to click on the search engines and increase the user experience when they look for such conveniency.
We found the reason for why did the results differed. It was not the digital aspects of the branch made the difference in the user’s experience but how it was executed to the audience. Yet, in the midst of such negative analysis, and found some positive factors as well based on the practical growth of the user.
USER EXPERIENCE
In the simple words, how accurate the user was able to search the information on the search engine and which website at which position provided the information is the user experience. According to the Google webmaster’s study, if the user is not able to find the accurate data for what they are looking for on the website they clicked, the chances are they would switch on the next website in no time.
In the study of the Google webmaster’s for the user experience analysis, it is found that user wait for 5 seconds for the website to load. If the loading time exceeds, then the chances are user will be quick to move to another website. So what should be done here? Indeed you have to improve the website load time if it is taking too long to load it on the screen. We have shared the best suggestions here so that it can be helpful to you for improving the user experience.
KEEP THE WEBSITE SIMPLE
Keep the plain text instead of no graphics or the images. Make your website graphical, colorful and attractive but do not mess the website with too many features, images or the information. Present the website to the viewer with the appealing web design in the sync with website load time. The load time of the above website shown in the image is 2.81 sec. This means that the user had not to wait for long time to look for the solution to its query.
Once you have the decrease the website load time, ensure that the content and the features are easily understand with the unique style of the information. The user should experience the provision of the solution to their query- be it through website or the web content.
EASY NAVIGATION
It should not be difficult for the user to look for the information on your website. The user should be able to move with ease from one feature or the tab to another without any hassles. In the simple language- the navigation of the website should be user friendly. The website has the limited page size which means you do not have the complete access to the website page because there are different tabs offered for the segmentation of the services/ products you have to offer.
Within the limited scale of the page, you have to update the information, without loading it with too much of content. Be straightforward to share the content and the information on the website. Present the information, if needed, with graphics.
When the website is relevant with less load time and the information shared on it is helpful to the user, the Google is going to rank your website on the better position. The SEO ranking of your website depends on the user experience. The above shared information about the user friendly website, you have to ensure the proper navigation for the better user experience. The user experience is directly correlated to your website SEO ranking.
The information shared on your website and the user experience will decide your website’s SEO ranking. If the asked aspects are met, the chances are you might even rank among the top 10 search results on the Google search page. There are many other factors affecting the SEO rankings of the website. In order to analyze it completely, you can use the SEOSITECHECKUP, the SEO tool. For the reference, we have shared the website’s SEO score in the above image.
In order to work on your website’s promotional activities, it is necessary that your website should score at least 80% or above than that as per the SEO analysis report. If it is less than the asked score, try to look for the improvements on the website.
CONCLUSION
To rank on the SEO, it is necessary to make sure that your website is relevant enough for the better user experience. The Website Design, user experience and the SEO ranking are directly proportional to each other. You cannot expect the lethargic website design and the content on it to rank on the SEO among the top 10 search results. There has to be strong co-relation between the Website design and SEO ranking which will be based on the user experience rate.