For Branding and marketing why Graphic Designing is more important for the industry
Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration.
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers, they develop the overall layout and production design for various application such as advertisements, brochures, magazines and corporates reports.
Graphic design is defined as the “Art and practice of planning and projecting ideas and experiences with visual and textual content.”
In other terms, graphic design communicates certain ideas or messages through visuals. these visuals can be as simple as a business logo, or as complex as pages of web designs. Graphic design can be used by companies to promote and sell product through advertising, by websites to convey complicated information in a clear way through info graphic, or by businesses to develop an identity through branding, among other things.
“Every day, we take many of the subtly artistic things around us for granted but hidden in every magazine corner, exit sign or textbook lies a set of design ideas that influence our perceptions.”
It’s also important to remember that although many graphic design projects have commercial purposes like advertisements and logos, graphic design is used in other contexts and graphic design work is often created purely as a means for artistic expression.
“Design is a solution to a problem. Art is a question to a problem.”
-John Maeda, President of Rhode island school of design
It’s also important to remember that although many graphic design projects have commercial purposes like advertisements and logos, graphic design is used in other contexts and graphic design work is often created purely as a means for artistic expression.
Elements of graphic design:-
To better understand graphic design, it is important to have an understanding of the elements and principals that make up design.
These elements include:
- Form
- Size
- Color
- Line
- Space
- Shape
These elements are used in conjunction or opposition with each other to create visually striking and impactful designs. Graphic designers also use principals of design, which include balance, emphasis, rhythm, pattern, proportion, movement, variety and unity.