Digital Marketing Course

Our institute’s Digital Marketing Course is intended to provide students the thorough understanding and useful skills they need to succeed in the ever-changing industry of digital marketing. Our knowledgeable teachers facilitate engaging lessons and offer one-on-one coaching, guaranteeing that each student receives specialized direction and assistance throughout their educational path. Our training facility provides a broad curriculum covering all aspects of digital marketing, from email campaigns and social media marketing to search engine optimization (SEO). Enroll in our course right now to start a rewarding career in this quickly changing field.

Semester I:

Search Engine Optimization

• Fundamental of SEO & Understand of Google
  Guidelines & Algorithm
• Advance SEO (On Page Optimization & Off Page
  Optimization)
• Local Search Engine Optimization (Local SEO)
• Google My Business Listing & Learn How to Setup
  & Local Business SEO
• Online Reputation System (Reviews & Rating)
• Social Media SEO (YouTube SEO, eCommerce SEO)

Content Management (Writing & Broadcasting)

• Learn How to Write like:
• Blog/Article Writing
• Classified Advertising Writing
• PR (Press Release) Writing
• SEO Friendly Website Content Writing
• News Content Writing
• Learn Artificial Intelligence (AI) tools to make your content more effective and original

Social Media Optimization (SMO) & Marketing (SMM)

• Social Media Rules & Regulations
• Social Media Planning & Strategies
• Social Media Story Writing & Calendar
• Social Media Organic Marketing
• Social Media Paid Advertising
• Social Media Insight & Analytic Study
• Learn Why Social Media Account Block & How to
  Unblock Social Media Account
• Social Media Account Verification & It’s Benefit
  (Blue Tick)
• FACEBOOK Marketing & Advertising
• INSTAGRAM Marketing & Advertising
• LINKEDIN Marketing & Advertising
• YOUTUBE Marketing & Advertising
• X (TWITTER) Marketing & Advertising

Paid Advertising (PPC/CPM) with Google Adwords

• How to set up Google Adwords Account
• Detail Understanding of Google Adword
  Concepts like PPC, CPM, etc.
• Setup Google Advertising
• Keyword Research & Analysis of Paid Advertising
• Keyword Bidding System
• Create Campaign & AdGroup for Advertising
• Types of Paid Advertising
• Text/Search Paid Advertising
• Display/Image Paid Advertising
• Video Paid Advertising
• Shopping Paid Advertising
• Gmail Paid Advertising
• App Paid Advertising

Mobile Advertising (ASO – App Store Optimization)

• Introduction to App Store Optimization (ASO)
• Importance of Mobile Marketing
• Fundamentals of App Store Optimization (ASO)
• ASO for Android & iOS Platform
• ASO Keyword Research
• Optimize App Landing Page
• Building a successful Mobile App Campaign
• Measuring Mobile App Campaign

WhatsApp Marketing & Email Marketing

• Introduction to WhatsApp Marketing
• Learn to send Bulk Discounts or Promotional
  Messages to 1000’s users with Images & Buttons
  Without Getting Banned
• Setup Advanced Auto-replies on WhatsApp and
  never reply manually on WhatsApp
• WhatsApp Paid Advertising

Affiliate Marketing Program (Earn Money While
Learning)

• Google AdSense
• Facebook & Instagram Affiliate Program
• YouTube Affiliate Program
• Amazon Affiliate Program
• Learn Social Media Monetize
• Ways to Monetize Your Social Channel with Your Expertise & Hobbies
• Understand the Monetize Criteria

Google Analytics & Google Search Console (Setup
Account, Data Collection, Data Analyst & Visualization in
EXCEL)

• Learn the importance of Digital Analytic Insight Data for
  your Business Growth
• How to Setup Google Analytics & Google Search Console Account
• Learn to Extract Important Data from Google Analytics & Search Console
• Learn Basic Excel to update Analytic Data for Client
• Understand your Google Analytics & Search Console
• Data by Analyst & Visualization with Dashboard
• Creation in Excel to represent your Clients

SEMESTER II

Performance Marketing

• How Performance Marketing Works
• Top Performance Marketing Channels
• Performance Marketing Examples
• Benefits of Performance Marketing

Influence Marketing

• Introduction to Influencer Marketing
• Influencer Marketing Strategy
• How to Find & Engage
• Understand on Personal Branding
• Building a successful Influencer Marketing Campaign
• Measuring influencer marketing KPI

Graphic Design & Website Development

Graphic Designing & Video Ads Creation

• Fundamental of Graphic Designing
• Social Media Canva Designing
• Photo Editing & Designing
• Social Media Video Ads Creation & Editing
• Reels (30 & 60 Sec) – Short Video Editing
• YouTube Commercial & Educational Video (3 – 5 Min) – Long Video Editing
• Green Screen Video(1 Min)
• Wedding Video (5 Min Highlights)

Website Development in WordPress CMS Platform

• Learn about Website Domain, Website Hosting & Its SEO Benefit
• Understand about SSL & Its SEO Benefit
• Website Environment Setup & Web Layout
• Theme Setup
• SEO Plugin Setup & SEO Optimization on Website
• Content Placement on Website Publishing
• Website Live

eCommerce Marketing & Marketplace

• Amazon Product Selling
• Amazon Life Cycle (Fundamental of Amazon)
• Product Selection to Sell on Amazon
• Amazon Seller Account Setup
• Product Listing on Amazon
• Amazon SEO
• Amazon Advertising

Learn AI (Artificial Intelligence) Tools for Digital Marketing

• Learn How to Use ChatGPT Prompt for Content Writing, Prepare Social Media Calendar & Social Media Planning & Strategies
• Learn other AI Tools to Make Digital Marketing more efficient