Digital Marketing is the promotion of products, services, or brands using online channels such as search engines, social media, email, websites, mobile apps, and paid advertising. Its main goal is to reach the right audience, generate leads, increase sales, and build brand awareness.

The major types of Digital Marketing are:

• Search Engine Optimization (SEO)
• Search Engine Marketing (Google Ads/PPC)
• Social Media Marketing (SMM)
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Influencer Marketing
• YouTube Marketing
• WhatsApp Marketing
• Performance Marketing

SEO (Search Engine Optimization) is the process of improving a website's visibility in search engines like Google. It helps increase organic traffic, improve search rankings, generate quality leads, and reduce advertising costs.

SEO

• Organic (Free) Traffic
• Long-term Results
• No Cost Per Click
• Improves Website Ranking

Google Ads (PPC)

• Paid Advertising
• Immediate Results
• Pay Per Click
• Best for Quick Lead Generation

I have practical knowledge of:

• Google Analytics
• Google Search Console
• Google Ads
• Meta Ads Manager (Facebook & Instagram)
• Canva
• WordPress
• Keyword Planner
• SEMrush / Ubersuggest (Basics)
• ChatGPT & AI Marketing Tools

Google Analytics is a web analytics tool that tracks website visitors, traffic sources, user behavior, conversions, session duration, and marketing campaign performance. It helps businesses make data-driven marketing decisions.

Keywords are the words or phrases people type into search engines to find information. Proper keyword research helps websites rank higher and attract relevant visitors.

Example:

• Digital Marketing Course in Ahmedabad
• Best SEO Course
• Google Ads Training

Campaign performance is measured using KPIs such as:

• Website Traffic
• Leads Generated
• Conversion Rate
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Return on Investment (ROI)
• Engagement Rate
• Bounce Rate